I have been tasked with designing and managing the development of a landing page for Instructure’s Canvas Caravan 2021. The website serves as a central hub for Canvas users in K-12 and higher education to register for events and learn about new features and resources.
I have developed a dynamic and engaging design that aligns with the youthful and vibrant essence of the Canvas brand. This design is specifically tailored to resonate with the target audience, supporting the campaign’s goal of promoting learning in various formats.
Web Design
The website is meticulously designed to ensure optimal responsiveness across a wide range of devices, from mobiles and tablets to desktops and large extra-large screen displays. No matter the device use, it is expected with seamless and visually appealing browsing experience.
Website: https://thecanvascaravan.com
Registration Pages
The registration pages for K-12 and Higher Ed have been thoughtfully designed to guide registrants seamlessly towards the main registration area. Additionally, these pages feature an interactive map that displays the event locations and dates for Canvas Caravan 2021. This interactive map provides attendees with a user-friendly visual representation of the event’s geographical reach, facilitating easy access to relevant information.
Brand Illustrations
In this project, I craft illustrations using the vibrant colors from the Canvas brand. This artistic designs are specifically tailored to resonate with young students and Canvas users, ensuring their visual appeal.
I create captivating abstract background patterns by ingeniously combining map elements and fragments. These visually stunning designs incorporate both maps and shapes to offer a truly unique and mesmerizing visual experience.
The illustrations of school buses featured on Canvas Caravan represent the distinct education levels, namely K-12 and Higher Ed. Each bus symbolizes its respective academic segment, providing a visual representation of the targeted audience for the event.
Map illustration for the Map and Itinerary Section
This interactive map not only showcases dates and locations but also empowers users or students to register for events by simply clicking on the location points. It’s a seamless and engaging experience that enhances event exploration and registration.