Web app UI DESIGN & Development for Adobe Genstudio Event booths
The Request:
Adobe sought to create an engaging web app for their GenStudio booths at the 2024 Summit, aiming to:
- Capture attendee data and raffle entries
- Display booth locations dynamically
- Track attendee engagement and activity progress
The Challenge:
The project presented several unique hurdles:
- Tight Timeline: A condensed design and development window demanded efficient collaboration and rapid iteration.
- Evolving Requirements: The number of booths increased significantly during development, necessitating a flexible UI design that could adapt to the changing layout.
- Mobile Optimization: The app needed to provide a seamless user experience on mobile devices, including a clear and accessible booth map.
- Data Collection & Display: The app had to effectively capture attendee data, track their activity, and present their progress in an intuitive way.
Initial Designs
Version 1
Version 1.1
The solution:
I spearheaded the UI design for this interactive web app, collaborating closely with a full-stack developer to ensure the client's vision was realized. The final product featured:
- Intuitive Interface: A user-friendly design that guided attendees through registration, booth exploration, and activity tracking.
- Dynamic Booth Map: A responsive map that adapted to the growing number of booths, ensuring attendees could easily navigate the event space.
- Gamified Engagement: An activity tracker that encouraged participation and showcased attendees' progress toward earning raffle entries.
- Seamless Data Collection: A robust backend system that securely captured valuable attendee data for Adobe's lead generation efforts.
https://contentsupplychaincontest.comResults:
The Adobe GenStudio web app was successfully deployed at the 2024 Summit, achieving the following outcomes:
- High Engagement: The app attracted a significant number of attendees, completing activities and entering the raffle.
- Ease of use, interactive features, and helpful booth navigation.
- Lead Generation: The app generated a substantial amount of qualified leads for Adobe GenStudio
Please note that these works are not shared publicly to maintain confidentiality and uphold the non-disclosure agreements (NDAs) I have with my valued clients.
