Below is suggested pricing for small business clients.
Logo Package
You’d like to keep your current brand colors, fonts, and visual style. You need a more fitting, polished, better-crafted logo to represent your brand.
Brand Discovery
An interview with you (and any stakeholders) to define your brand. We’ll explore your company’s history, goals, audience, personality, unique strengths, and more. We’ll also look at visual references to see what your competitors are doing, and examples of design styles to determine a direction for your branding.
Logo
A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.
Mini Style Guide
A 1-2 page logo usage guide with specs for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
$6,900
Identity Package
You’re starting from scratch or evolving your company’s existing branding. You want to distill the essence of your company into a look and feel. You need a toolkit of visual elements, and guidelines for how to use them.
Brand Discovery
An interview with you (and any stakeholders) to define your brand. As you build and promote your business, you’ll need clarity on what it should look and sound like. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, and more. The resulting brief will guide your brand’s design and messaging, and keep you focused as you grow.Logo
A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, for print and web.
Color Palette
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Typography
Recommendations for brand fonts, with examples of how to use them together.
Visual Theme
Along with a logo, fonts, and colors, brands also need shapes and lines, a certain photography or illustration style, custom patterns, or other elements that flesh out a visual theme. These ingredients will be applied to mock layouts to show how they should be used.
Brand Style Guide
A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique.
$14,900
Custom Package
Besides the Identity Package, you’ll likely need marketing pieces with your new identity applied. If you have an in-house designer or freelancer, they can reference your brand style guide (created in the Identity Package) when making these. Or I can design them for you, since I’ll already know your brand inside and out. Popular items include:
Product or company naming
Business cards, letterhead, and envelopes
Brochures and info sheets
Signage
Packaging
Social media templates
Presentation templates
Brand swag (t-shirts, stickers, coffee mugs, water bottles, pens, and fun stuff)
Business cards, letterhead, and envelopes
Brochures and info sheets
Signage
Packaging
Social media templates
Presentation templates
Brand swag (t-shirts, stickers, coffee mugs, water bottles, pens, and fun stuff)
After we talk, I can put together a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need. Or if you want to create these down the road, book a design day whenever you want to knock a few more items off your list.
$16,000–$30,000
